Keke Tarisca and Lingga Yuliana (2024) “Pengaruh Perceived Quality dan Brand Familiarity Terhadap Brand Credibility (Studi Kasus Merek KFC)”,
Mutiara : Jurnal Penelitian dan Karya Ilmiah
, 2(6), pp. 63–75. doi: 10.59059/mutiara.v2i6.1776.