Strategi Komunikasi Akun Instagram @Farizas_Kyas Dalam Mempromosikan Produk Busana Muslim Di Kalangan Remaja

Jihan Hanif Muarifah; Muhammad N. Abdurrazaq; Imang Maulana

doi:10.59059/tabsyir.v5i2.1130

Authors

Jihan Hanif Muarifah Institut Agama Islam Al-Zaytun Indonesia
Muhammad N. Abdurrazaq Institut Agama Islam Al-Zaytun Indonesia
Imang Maulana Institut Agama Islam Al-Zaytun Indonesia

DOI:

https://doi.org/10.59059/tabsyir.v5i2.1130

Keywords:

Communication Strategy, Instagram Account, Muslim Clothing, Teenagers

Abstract

The dynamics of contemporary development are correlated with integrated technological progress innovations in human activity, both in aspects of education, business, communication, and so on. The communication strategy is the choice of Instagram owner @Farizas_kyas as a marketing promotion for Muslim fashion products towards teenagers. Because, today's teenagers have followed trends as a reflection of modernity while remaining within the corridors of sharia principles. This research aims to examine and describe the communication strategy for promoting Muslim fashion products among teenagers by the Instagram account @Farizas_kyas. The research method uses a description method with a qualitative approach. The research subject is Farizas Kyas, while the research objects are material objects and formal objects. The data source was obtained from the Instagram account @Farizas_kyas through product posts and stories. Data collection was carried out through virtual observation, interviews and documentation. The research results confirm that the communication strategy for the Instagram account @Farizas_kyas in promoting Muslim fashion products among teenagers is done by creating attractive visual content, using hashtags, educational and informative content, live Instagram, and being consistent in posting content. By using an Instagram account, the account owner gets more benefits through the effectiveness of the product marketing strategy used.

References

Affian, D. (2020). Peradaban Media Sosial di Era Industri 4.0. PT. Cita Intans Selaras.

Afif, M. I. (2020). Merevisi Prinsip Muslim Milenial. PT.Gramedia Pustaka Utama.

Apriliana, N. S., & Utomo, E. P. (2019). Pengaruh intensitas melihat iklan di instagram terhadap pengetahuan dan perilaku konsumtif remaja putri. Jurnal Komunikasi, 13(2), 179–190.

Ardiansah, I., & Maharani, A. (2020). Optimalisasii Instagram sebagai Media Marketing. CV Cendekia Press.

Awali, H. (2020). Urgensi pemanfaatan e-marketing pada keberlangsungan UMKM di Kota Pekalongan di tengah dampak Covid-19. BALANCA: Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14.

Budiyati, U. N., & Diwanti, D. P. (2023). Pengaruh Marketing Influencer, Trend Fashion Muslim, Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa. Jurnal EMA, 8(1), 86–94.

Dewi, R. P., & Fransiska, F. (2023). Strategi Pemasaran Untuk Meningkatkan Penjualan Di Restoran Zushioda Cirebon. Jurnal Inovasi Penelitian, 4(3), 781–792.

Fadhillah, P., & Yuniarti, A. (2023). Pemberdayaan UMKM: Melihat Peluang Bisnis UMKM di Era Digital di Desa Ujunge Kecamatan Tanasitolo Kabupaten Wajo. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 2(1), 291–298.

Fanani, M. Z., & Panuju, R. (2019). Komunikasi Pemasaran Online Daffi Hijab Style Lamongan. At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 5(1), 1–17.

Giantika, G. G., & Sitasi, C. (2019). Strategy Pemanfaatan Instagram Sebagai Media Komunikasi Dan Penjualan Fashion Muslim Online (Studi Deskriptif Kualitatif Akun Instagram@ zilohijab). Jurnal Komunikasi, 10(2), 169–175.

Isma, M. R. (2020). Teori Komunikasi Massa dan Perubahan Masyarakat. PT. Cita Intans Selaras.

Kartini, K., Syahrina, J., Siregar, N., & Harahap, N. (2022). Penelitian Tentang Instagram. Maktabatun: Jurnal Perpustakaan Dan Informasi, 2(2), 20–26.

Khrishananto, R., & Adriansyah, M. A. (2021). Pengaruh intensitas penggunaan media sosial instagram dan konformitas terhadap perilaku konsumtif di kalangan generasi Z. Psikoborneo: Jurnal Ilmiah Psikologi, 9(2), 323.

Meidy, R. F., Suhartanto, D., & Senalasari, W. (2020). Keterlibatan Pemasaran Elektronik Mulut ke Mulut Melalui Media Sosial Instagram: Bukti Empiris dari E-commerce Hijup. Prosiding Industrial Research Workshop and National Seminar, 11(1), 1060–1065.

Mufiddah, A. (2019). Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran (Studi Kasus Owner Online Shop By_kk). IAIN PONOROGO.

Nenden Munawaroh, N., & Ijudin, I. (2022). Pendidikan Agama Islam dan budi pekerti untuk siswa kelas X SMA/SMK.

Noventa, C., Soraya, I., & Muntazah, A. (2023). Pemanfaatan Media Sosial Instagram BuddyKu Sebagai Sarana Informasi Terkini. Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS), 3(3), 626–635.

Prihatiningsih, W. (2017). Motif penggunaan media sosial instagram di kalangan remaja. Communication, 8(1), 51–65.

Safitri, A. N. (2020). Pengaruh brand image, persepsi harga dan kualitas layanan terhadap minat beli ulang pada Lazada. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 1–9.

Silitonga, E. S. (2020). Strategi Komunikasi dalam Bisnis. Cipta Media Nusantara.