Strategi Komunikasi Program Sosialisasi dan Komunikasi Untuk Meningkatkan Citra Perusahaan PT Agincourt Resources  Tambang Emas Martabe

Windi Wulan Dari; Muhamad Fajri

doi:10.59059/tabsyir.v5i1.763

Authors

Windi Wulan Dari Universitas Islam Negeri Bukittinggi Sjech M. Djamil Djambek Bukittinggi
Muhamad Fajri Universitas Islam Negeri Bukittinggi Sjech M. Djamil Djambek Bukittinggi

DOI:

https://doi.org/10.59059/tabsyir.v5i1.763

Keywords:

communication Strategy, Outreach and Communications Program, Corporate Image

Abstract

PT Agincourt Resources is a mining company based in Indonesia engaged in the exploration, mining and processing of gold and silver bar minerals. The company PT Agincourt Resources received rejections from the community so that the demonstration occurred due to the disposal of waste which would be directed to the Batangtoru River and other issue that could cause a decline in the company’s image. So that from this incident the Community Relations departement formed a Socializations and Communication Program as a bridge and forum for the community so that misunderstandings in communications and cons from the public against the company do not occur. The aim of the Socialization and Communications Program is to provide positive informations to the community related to mining through socialization activies which explain that the waste dischargerd into the Batangtoru River is not waste but residual water from the processing process.

References

Apri Winge Adindo, Kewirausahaan Dan Studi Kelayakan Bisnis Untuk Memulai Dan Mengelola Bisnis .Yogyakarta: CV Budi Utama, (2021).

Anwar Arifin, Strategi Komunikasi. Bandung: Armico, (1984).

Bagus Eko Dono, Strategi Kepada Sekolah Dalam Meningkatkan Prestasi Siswa, Guepedia (2021).

Cangara, Hafied. Pengantar Ilmu Komunikasi. Jakarta: raja Grafindo persada, (1998).

Devita, and Sumartono. “Hubungan Manfaat Kegiatan Community Relations Dengan Citra Perusahaan PT. Indah Kiat Pulp & Paper Tbk. Pada Masyarakat Kragilan Serang Banten.” Jurnal Komunikologi 7, no. 2 (2010)

Firsan Nova, Public Relations. Jakarta: Media Bangsa, (2011).

Hafied Cengara, Pengantar Komunikasi, Jakarta : Rajawali Pers, (2014).

Nurjaman dan Khaerul Umam, Komunikasi Dan Public Relations.Bandung: Pustaka Setia, (2012).

Onong Uchana Effendy, Ilmu Komunikasi Teori Dan Praktek. Bandung: PT Remaja Rosdakarya, (1992).

https://www.esaunggul.ac.id/hubungan-manfaat-kegiatan-community-relations-dengan-citra-

perusahaan-pt-indah-kiat-pulp-paper-tbk-pada-masyarakat-kragilan-serang-banten/