Sosialisasi Dan Pengembangan Strategi Digital Marketing Guna Modernisasi Pemasaran Pada Paguyuban UMKM Kalirungkut

Authors

  • Rahayu Musfirah Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Uci Silvia Rahmah Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Akmat Syaifudin Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Arinal Haq Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Eka Mas Tommy Airlangga Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59059/jpmis.v2i2.172

Keywords:

Digital marketing, Marketing, MSMEs, Socialization, Development

Abstract

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.

References

Abdurrahman, Ginanjar, Hardian Oktavianto, Ega Yusni Habibie, dan Anggar Wahyu Hidayatullah. “Pelatihan Digital Marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi Dan Pemasaran.” JURNAL PENGABDIAN MASYARAKAT MANAGE, 2020.

Demaz Fauzi Hadi, Kiki Zakiah. "STRATEGI DIGITAL MARKETING BAGI UMKM (USAHA MIKRO KECIL DAN MENENGAH) UNTUK BERSAING DI ERA PANDEMI." COMPETITIVE, 2021.

Dhini Rachmawati, Nindia Ramadhani, Tasya Aulia Komarullah. "Sosialisasi Peranan Digital marketing Bagi UMKM Di Desa Ujung Genteng." Proceedings UIN Sunan Gunung Djati Bandung, 2021.

Firdaus, Mohammad Iqbal, Putri Nur Azizah, and Rohmatu Sa’adah. "PENTINGNYA DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM DI ERA 4.0." Jurnal Graha Pengabdian, 2022.

Kurniawan, Edi, Nofriadi, dan Dewi Maharani. “SOSIALISASI DIGITAL MARKETING DALAM UPAYA PENINGKATAN PENJUALAN PRODUK UMKM.” Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat, 2021.

Maulidasari, Cut Devi , dan Rusma Setiyana. “Sosialisasi Digital Marketing pada Usaha Mikro Kecil Menengah (UMKM).” Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar, 2020.

Purwana, Dedi, Rahmi, dan Shandy Aditya. “PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KELURAHAN MALAKA SARI, DUREN SAWIT.” Jurnal Pemberdayaan Masyarakat Madani (JPMM), 2017.

Rengganawati, Hana, dan Yuyun Taufik. “Analisis Pelaksanaan Digital Marketing pada UMKM Tahu Rohmat di Kuningan.” KOMVERSAL : JURNAL KOMUNIKASI UNIVERSAL, 2020.

Urva, Gellysa, Merina Pratiwi, dan Amiroel Oemara Syarief. “Optimalisasi Media Sosial Sebagai Penunjang Digital Marketing.” ABDINE: Jurnal Pengabdian Kepada Masyarakat, 2022.

Yuli Hartanto, Mas Agus Firmansyah, Lisa Adhrianti. "Implementation Digital marketing Pesona 88 Curup in to Build Image for the Decision of Visit Tourist Attraction ." Advances in Social Science, Education and Humanities Research, 2022.

Downloads

Published

2023-06-21

How to Cite

Rahayu Musfirah, Uci Silvia Rahmah, Akmat Syaifudin, Arinal Haq, & Eka Mas Tommy Airlangga. (2023). Sosialisasi Dan Pengembangan Strategi Digital Marketing Guna Modernisasi Pemasaran Pada Paguyuban UMKM Kalirungkut. Jurnal Pengabdian Masyarakat Indonesia Sejahtera, 2(2), 73–83. https://doi.org/10.59059/jpmis.v2i2.172