Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru

Authors

  • Periyadi Periyadi Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Junaidi Junaidi Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Noorlaily Maulida Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Abdul Kadir. Ms Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Dewi Ariefahnoor Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • M. Haris Syafitri Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Edy Mahfudz Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Sri Bulkia Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

DOI:

https://doi.org/10.59059/jpmis.v4i1.2048

Keywords:

Digital Marketing, MSMEs, Businessmen

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.

References

Cresswell, J. W. (2010). Research design: Pendekatan kualitatif, kuantitatif, dan mixed. Yogyakarta: Pustaka Pelajar.

Kriyantono, R. (2007). Teknik praktis riset komunikasi. Jakarta: Prenada Kencana.

Rangkuti, F. (2009). Strategi promosi yang kreatif dan analisis kasus IMC. Jakarta: PT Gramedia Pustaka Utama.

Saputra, W. (2011). Public relations: Teori dan praktik public relations di era cyber. Depok: Gramata Publishing.

Sulaksana, S. (2007). Integrated marketing communication. Jakarta: Quantum.

Tjiptono, F. (2009). Strategi pemasaran: Manajemen jasa. Yogyakarta: Andi Publisher.

Wiley, Y. A. O. (1996). Manajemen pemasaran. Jakarta: Perca.

Downloads

Published

2024-12-31

How to Cite

Periyadi Periyadi, Junaidi Junaidi, Noorlaily Maulida, Abdul Kadir. Ms, Dewi Ariefahnoor, M. Haris Syafitri, … Sri Bulkia. (2024). Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru. Jurnal Pengabdian Masyarakat Indonesia Sejahtera, 3(4), 165–170. https://doi.org/10.59059/jpmis.v4i1.2048

Issue

Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera

Section

Articles

License

Copyright (c) 2025 Jurnal Pengabdian Masyarakat Indonesia Sejahtera

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.