Implementasi Teori Belajar Behavioristik Terhadap UMKM “Bintang Lestari” Dalam Pemasaran Melalui Media Sosial
DOI:
https://doi.org/10.59059/jpmis.v2i3.223Keywords:
MSMEs, Human Resource, Behavioristic Learning TheoryAbstract
Repetition and practice are used in Behavioristic learning methods. Group 32 Students of the East Java "Veteran" National Development University in 2023 use this theory to apply marketing knowledge through social media towards "Bintang Lestari" MSME. The ability to introduce businesses and upload products on social media is something that can help MSME achieve good business performance. Prior to receiving assistance, The"Bintang Lestari" MSME only marketed their products conventionally by word of mouth. After mentoring "Bintang Lestari" managed to use Whatsapp Business and Facebook and get orders from these applications.
References
Ahmad Zafrullah, dkk. (2018). The Development of Digital Economy in Indonesia, Jurnal IJMBS Vol. 8, Issue 3
Elvia Baby Shabhana, dkk (2020). Implementasi Teori Belajar Behavioristik Dalam Pembelajaran, JSAP Vol. 9, No. 1
Overskeid, G. (2018). Do we need the environment to explain operant behavior? Frontiers in Psychology, 9, 373. https://doi.org/10.3389/fpsyg.2018.00373
Cherry, K. (2022). How Social Learning Theory Works. Theory, Development Psychology. Verrywellmind. https://www.verywellmind.com/social-learning-theory-2795074
