Kontribusi Platform Digital Sosial Terhadap Peningkatan Ketertarikan Siswa pada Perguruan Tinggi Baru di Indonesia

Authors

  • Agung Yuliyanto Nugroho Universitas Cendekia Mitra Indonesia
  • Joko Sutopo Universitas Teknologi Yogyakarta
  • Nur Rohman Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

DOI:

https://doi.org/10.59059/mutiara.v2i4.1532

Keywords:

Digital platform, Higher Education, Social Informatic

Abstract

Universities as institutions providing educational services must be able to adapt to this. Currently, there are many universities that use social media, but not many universities can make optimal use of social media. Promotion is something that every company must do. The main thing in promotion is to create a persuasive message that is effective to attract the attention of consumers. The use of social media for prospective new students. This study aims to decipher the influence of social media use on the number of new students. This research is a quantitative descriptive research. The sample was taken from users of 9 digital platforms Youtube, Facebook, Tik Tok, Instagram, Twitter, Sportify, ClubHouse, Pintrest and Linkedin. Based on the results of the research, the use of digital platforms to increase the number of university students is increasing. This paper seeks to outline how the trend of social media use in universities, what social media platforms can be used in universities and how social informatics is the use of digital social media platforms for universities. 

References

Kotler, Phillip. 2001. Marketing Management: Analysis, Planning, Implementation and Control, Millenium Edition. Prestice Hall Inc. New Jersey.

Suyanto, M, 2007. Marketing Strategic Top Brand Indonesia. Andi Offset. Yogyakarta.

Rangkuti, Freddy. 2010. Strategi Promosi Yang Kreatif dan Analisis Integrated Marketing Communication. PT gramedia pustaka utama. 2010. Jakarta.

Kemp, Simon. 2016. Digital in 2016: We Are Social's Compendium of Global Digital, Socail and Mobile Data Trends and Statistics. Special Report, Singapore: wearesocialsg.

Boyer, Dominic. The life informatic: Newsmaking in the digital era. Cornell University Press, 2013.

Tegal, Husni Faqih-AMIK BSI. "Perilaku penggunaan media sosial pada kalangan remaja." Indonesian Journal on Software Engineering (IJSE) 3.2 (2017).

Fitriani, Yuni. "Analisis pemanfaatan berbagai media sosial sebagai sarana penyebaran informasi bagi masyarakat." Paradigma-Jurnal Komputer dan Informatika 19.2 (2017): 148-152.

Meilinda, Nurly. "SOCIAL MEDIA ON CAMPUS: Studi Peran Media Sosial sebagai Media Penyebaran Informasi Akademik pada Mahasiswa di Program Studi Ilmu Komunikasi FISIP UNSRI." The Journal of Society and Media 2.1 (2018): 53-64.

Assegaff, Setiawan. "Evaluasi pemanfaatan media sosial sebagai sarana knowledge sharing." Jurnal Manajemen Teknologi 16.3 (2017): 271-293.

Meilinda, Nurly. "SOCIAL MEDIA ON CAMPUS: Studi Peran Media Sosial sebagai Media Penyebaran Informasi Akademik pada Mahasiswa di Program Studi Ilmu Komunikasi FISIP UNSRI." The Journal of Society and Media 2.1 (2018): 53-64.

Schaub, Jasmin, and Britta M. Gossel. "Digitale Bildkuration und visuelle Unternehmenskommunikation. Die Kurationsplattform Pinterest als Instrument der Unternehmenskommunikation aus Expertensicht." Strategische Onlinekommunikation. Springer VS, Wiesbaden, 2015. 311-331.

Nentwich, Michael, and René König. "Academia goes Facebook? The potential of social network sites in the scholarly realm." Opening science. Springer, Cham, 2014. 107-124.

Akhmedov, Ramis. "Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks." Nile Journal of Business and Economics 3.5 (2017): 51-66.

Iordache, Dragos Daniel, and Vincentas Lamanauskas. "Exploring the usage of social networking websites: perceptions and opinions of Romanian university students." Informatica Economică 17.4 (2013): 18-25.

Helmstetter, Stefan, and Heiko Paulheim. "Weakly supervised learning for fake news detection on Twitter." 2018 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). IEEE, 2018.

O’neil, Dara. "Assessing community informatics: A review of methodological approaches for evaluating community networks and community technology centers." Internet Research (2002).

Xu, Li, Xiaohui Yan, and Zhengwu Zhang. "Research on the causes of the “Tik Tok” app becoming popular and the existing problems." Journal of Advanced Management Science 7.2 (2019).

McDougall, Anne, and Martin Boyle. "Student strategies for learning computer programming: Implications for pedagogy in informatics." Education and Information Technologies 9.2 (2004): 109-116.

Ruizendaal, Rutger. The Predictive Power of Social Media: Using Twitter to predict Spotify streams for newly released music albums. MS thesis. University of Twente, 2016.

Santos, R. L., et al. "Characterizing the YouTube video-sharing community." Federal University of Minas Gerais (UFMG), Belo Horizonte, Brazil, Tech. Rep (2007).

Qosim, Ahmad Latif, et al. "Analysis Classification Opinion of Policy Government Announces Cabinet Reshuffle on YouTube Comments Using 1D Convolutional Neural Networks." 2021 3rd East Indonesia Conference on Computer and Information Technology (EIConCIT). IEEE, 2021.

Sharda, Nalin, ed. Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design: Visual Travel Recommender Systems, Social Communities, and User Interface Design. IGI Global, 2009.

Published

2024-07-26

How to Cite

Agung Yuliyanto Nugroho, Joko Sutopo, & Nur Rohman. (2024). Kontribusi Platform Digital Sosial Terhadap Peningkatan Ketertarikan Siswa pada Perguruan Tinggi Baru di Indonesia. Mutiara : Jurnal Penelitian Dan Karya Ilmiah, 2(4), 319–331. https://doi.org/10.59059/mutiara.v2i4.1532

Similar Articles

<< < 2 3 4 5 6 7 8 9 > >> 

You may also start an advanced similarity search for this article.