Analisis Lingkungan Internal Melalui Peran Sumber Daya Manusia Dalam Merencanakan Strategi Pemasaran Lembaga Pendidikan

Authors

  • Syarifah Nur Kholidah Universitas Islam Negeri Syarif Hidayatullah
  • Sultan Alawuddin Alislami Universitas Islam Negeri Syarif Hidayatullah
  • Hesti Kusumaningrum Universitas Islam Negeri Syarif Hidayatullah

DOI:

https://doi.org/10.59059/perspektif.v2i3.1439

Keywords:

Internal Environment, Marketing Strategy, Educational Institution

Abstract

This research was conducted with the aim of analyzing the internal environment of educational institutions through the role of human resources in planning their marketing strategies. This type of research uses library research with the library study method. The research process was carried out by reviewing literature and analyzing topics relevant to the discussion as a data collection method. The findings of this study indicate that human resources play a crucial role in designing and implementing marketing strategies for educational institutions. With a deep understanding of an institution's internal strengths and weaknesses, human resources can identify opportunities and threats in the education market. An effective marketing strategy requires synergy between various departments within an educational institution. Human resources play an important role in facilitating various marketing ideas supported by the use of technology to make marketing strategies more effective. By using technology, human resources can improve their performance to carry out marketing optimally. The practical implications of these findings include the importance of human resource collaboration in planning marketing strategies by utilizing technology support to create creative marketing ideas, able to reach the wider community, and meet market needs.

References

Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2014). Strategic Management: Text and Cases (7th ed. Global ed.). New York: McGraw-Hill Education.

Hidayat, A., & Machali, I. (2012). Pengelolaan Pendidikan: Konsep, Prinsip, dan Aplikasi dalam Mengelola Sekolah dan Madrasah. Yogyakarta: Penerbit Kaukaba.

Hidayati, N. (2021). Pemanfaatan Website Sekolah sebagai Strategi Digital Marketing di Madrasah Aliyah Unggulan Amanatul Ummah Surabaya. Jurnal Kependidikan Islam, 11(1), 111-133. DOI: https://doi.org/10.15642/jkpi.2021.11.1.111-133

Kasmawati, K. (2018). Sumber Daya Manusia Sebagai Sumber Keunggulan Kompetitif. Idaarah, 2(2), 229-242.

Marayasa, I. N., Sugiarti, E., & Septiowati, R. (2023). Pengembangan Sumber Daya Manusia: Menghadapi Tantangan Perubahan dan Meraih Kesuksesan Bersama. Bekasi: PT Dewangga Energi Internasional.

MY, M., Savitri, R., & Oktorita, L. (2021). Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Animo Masyarakat pada Masa Pandemi Covid-19. JMiE (Journal of Management in Education), 6(1), 33–44. DOI:https://doi.org/10.30631/jmie.2021.61.33-44

Snyder, H. (2019). Literature Review As A Research Methodology: An Overview And Guidelines. Journal Of Business Research, 104, 333–339. https://doi.org/10.1016/J.Jbusres.2019.07.039

Wahid, E. (2023). Penggunaan Pemasaran Layanan Pendidikan Sebagai Strategi Untuk Meningkatkan Kualitas Pendidikan di Lembaga Pendidikan Islam. Jurnal Pendidikan Agama Islam, 1(1), 71-81.

Warlizasusi, J. (2018). Analisis Perencanaan Strategis, Rencana Strategis dan Manajemen Strategis STAIN Curup 2015-2019. Tadbir: Jurnal Studi Manajemen Pendidikan, 2(2), 155–180. DOI: http://dx.doi.org/10.29240/jsmp.v2i2.664

Widjaya, P. G. (2017). Analisis Segmenting, Targeting, Positioning dan Marketing Mix pada PT. Murni Jaya. AGORA: Jurnal Mahasiswa Bisnis, 5(1).

Yahya, M. (2024). Analisis Lingkungan Internal dan Eksternal di Lembaga Pendidikan Islam dalam Menghadapi Era Disrupsi. Atthiflah: Journal of Early Childhood Islamic Education, 11(1), 74–84. Retrieved from https://jurnal.insida.ac.id/index.php/atthiflah/article/view/698

Published

2024-07-10

How to Cite

Syarifah Nur Kholidah, Sultan Alawuddin Alislami, & Hesti Kusumaningrum. (2024). Analisis Lingkungan Internal Melalui Peran Sumber Daya Manusia Dalam Merencanakan Strategi Pemasaran Lembaga Pendidikan. Perspektif : Jurnal Pendidikan Dan Ilmu Bahasa, 2(3), 58–67. https://doi.org/10.59059/perspektif.v2i3.1439

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.