Strategi Penentuan Harga Jasa Pendidikan

Authors

  • Yanti Fatmariyanti UIN Maulana Hasanudin Banten
  • Abdul Muin Bahaf UIN Maulana Hasanudin Banten
  • Anis Zohriah UIN Maulana Hasanudin Banten

DOI:

https://doi.org/10.59059/tarim.v5i1.800

Keywords:

Strategy, Pricing, Educational Service

Abstract

Setting prices is a crucial step in ensuring the operational viability of a learning institution. The price of educational services will inevitably be impacted by the current boom in the education sector, which is marked by offers of numerous programs and more facilities. The purpose of this study is to learn more about how much educational services cost. Using books, journals, and other literature as well as reading sources and references from the internet, a qualitative research methodology was employed (library research). The research's findings led to the conclusion that pricing strategies for educational services can be based on value (value-based pricing), competition (competition-based pricing), or cost (cost-based pricing).

References

Abdillah Mundir. (2016). Strategi Pemasaran Jasa Pendidikan Madrasah. Jurnal Malia, 7(1).

David Wijaya. (2016). Pemasaran Jasa Pendidikan. Bumi Aksara.

Eryul Mufidah. (2019). Harga (Price) dalam Manajemen Pemasaran Islam. Attanwir: Jurnal Kajian Keislaman Dan Pendidikan, 10(1).

Halim, R. (2020). Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian dan Promosi sebagai Variabel Intervening pada Kosakata Apparel. Jurnal Ekonomi Bisnis Indonesia, 15(1).

Lupiyoadi Rambat, & A Hamdani. (2015). Manajemen Pemasaran Jasa (2nd ed.). Salemba Empat.

Mukhlisin Efendi, & Nur Aini Latifah. (2021). Penetapan Harga Jasa Pendidikan di Perguruan Tinggi Keagamaan Islam Negeri (PTKIN). Edukasia: Jurnal Pendidikan Dan Pembelajaran, 2.

Sudaryono. (2019). Metodologi Penelitian Kuantitatif, Kualitatif, dan Mix Methode (2nd ed.). Rajagrafindo Persada.

Utami; Zahrudin, A. A., & Ramadhanti, ; S. (2019). ANALISIS STRATEGI PENETAPAN HARGA TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA OJEK ONLINE PT GO-JEK INDONESIA. In Journal of Applied Business and Economics (JABE) (Vol. 6, Issue 2).

Widayanti, “Perbandingan Tarif Jasa Rawat Inap dengan Unit Cost dan Activity Based Costing System pada Rumah Sakit”, Jurnal on line, http://www.eprints.uny.ac.id/17850/1/skripsi.pdf, diakses tanggal 26 Februari 2017

Downloads

Published

2023-12-07

How to Cite

Yanti Fatmariyanti, Abdul Muin Bahaf, & Anis Zohriah. (2023). Strategi Penentuan Harga Jasa Pendidikan. Ta’rim: Jurnal Pendidikan Dan Anak Usia Dini, 5(1), 22–31. https://doi.org/10.59059/tarim.v5i1.800

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.