Pengaruh Program Corporate Sosial Responsibility CSR PT Tunas Baru Lampung Tbk Banyuasin Terhadap Kesejahteraan Masyarakat dalam Perspektif Islam

Siti Ambarwati; Armansyah Walian; Erdah Litriani

doi:10.59059/maslahah.v4i2.2989

Authors

Siti Ambarwati Universitas Islam Negeri Raden Fatah Palembang
Armansyah Walian Universitas Islam Negeri Raden Fatah Palembang
Erdah Litriani Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.59059/maslahah.v4i2.2989

Keywords:

Corporate Social Responsibility, Community Welfare, Social Development, Economic Improvement, Sustainability

Abstract

This study aims to analyze the influence of Corporate Social Responsibility (CSR) programs on community welfare. The research employs two variables, namely Corporate Social Responsibility as the independent variable and Community Welfare as the dependent variable. The population of this study consists of residents in Sidomulyo Village, with a sample of 97 respondents selected using a purposive sampling technique. Data were collected through questionnaires and interviews using a Likert scale that had been tested for validity and reliability. The data analysis method applied in this research is simple regression analysis. The results indicate that Corporate Social Responsibility has a positive and significant effect on community welfare. This finding suggests that well-implemented CSR programs contribute to improving the quality of life, increasing income, strengthening social relationships, and enhancing access to education and health services. Furthermore, CSR programs also support sustainable community development by empowering local communities and improving social and economic conditions. Therefore, CSR plays a strategic role in fostering long-term welfare and development within the community.

References

Arsyad, A., Sudarijati, S., & Gemina, D. (2017). Program corporate social responsibility (CSR) dan strateginya untuk peningkatan kepuasan masyarakat serta dampak sosial ekonomi masyarakat. Jurnal Agribisains, 3(1), 1–21. https://doi.org/10.30997/jagi.v3i1.1025

Basar, N. F., Hamzah, F., & Aisyah, N. (2023). Penerapan konsep triple bottom line pada usaha ayam potong UD. Firman di Maros Sulawesi Selatan. Jurnal Akuntansi Kompetif, 6(1), 104–114. https://doi.org/10.35446/akuntansikompetif.v6i1.1181

Burhan, M.-C., Abdullah, M. W., & Aditiya, R. (2022). Corporate social responsibility dalam bingkai Sipakatau: Elevasi kesejahteraan masyarakat. Assets: Jurnal Ekonomi, Manajemen dan Akuntansi, 12(2), 245–261. https://doi.org/10.24252/assets.v12i2.32387

Darmawati. (2014). Corporate social responsibility dalam perspektif teoritik. Mazahib, 13(2), 125–138.

Elmiyanti, M., Mulyana, A., Safriyani, E., & Setiawan, B. D. (2023). Implementasi corporate social responsibility (CSR) di PT Evans Lestari Kenanga terhadap kesejahteraan masyarakat. Jurnal Manajemen dan Budaya, 3(2), 44–53. https://doi.org/10.51700/manajemen.v3i2.518

Jalilah, M., & Akmal. (2022). Pengaruh penerapan corporate social responsibility PT Lafarge Cement Indonesia terhadap kesejahteraan masyarakat di Kecamatan Lhoknga Kabupaten Aceh Besar. Jurnal Ilmiah Basis Ekonomi dan Bisnis, 1(2), 37–58. https://doi.org/10.22373/jibes.v1i2.1770

Khoirot, R. N. A., & Bandrang, T. N. (2020). The effect of implementation of corporate social responsibility (CSR) on community welfare. Mahatani, 3(1), 146–158.

Loekito, V., & Setiawati, L. W. (2021). Analisis pengaruh corporate social responsibility (CSR) terhadap nilai perusahaan dengan variabel kontrol likuiditas, leverage, ukuran perusahaan, dan profitabilitas pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2017–2019. BALANCE: Jurnal Akuntansi, Auditing dan Keuangan, 18(1), 1–26. https://doi.org/10.25170/balance.v18i1.2289

Lumi, C. A., Pio, R. J., & Rumawas, W. (2023). Implementasi corporate social responsibility berdasarkan konsep triple bottom line pada PT Bank SulutGo. Productivity, 4(4), 444–449.

Octaviani, F., Raharjo, S. T., & Resnawaty, R. (2022). Strategi komunikasi dalam corporate social responsibility perusahaan sebagai upaya pemberdayaan masyarakat. Jurnal Ilmu Kesejahteraan Sosial HUMANITAS, 4(1), 21–33. https://doi.org/10.23969/humanitas.v4i1.4882

Probosiwi, R. (2016). Tanggung jawab sosial perusahaan dalam peningkatan kesejahteraan masyarakat (Corporate social responsibility in public welfare enhancement). SOCIA: Jurnal Ilmu-Ilmu Sosial, 13(2). https://doi.org/10.21831/socia.v13i2.12256

Ristina Dwi Astuti, & Susilowati, H. (2022). Pengaruh CSR (corporate social responsibility) terhadap citra perusahaan Yuditex di Polokarto. Manajemen, 2(2), 177–185. https://doi.org/10.51903/manajemenv2i2.184

Siregar, B. G. (n.d.). Memaksimalkan citra perusahaan melalui implementasi corporate social responsibility.

Studies, H., & Sukmasari, D. (2020). Konsep kesejahteraan masyarakat dalam perspektif Al-Qur’an At-Tibyan. 3(1), 1–16.