Peningkatan Penjualan Selada Keriting (Lactuca sativa L) Hidroponik Melalui Sosial Media Marketing di Kabupaten Bondowoso
DOI:
https://doi.org/10.59059/mutiara.v1i1.1128Keywords:
Curley Letuce, hidroponic, social mediaAbstract
Hidroponic Curley Letuce lately an popular bussines youngman it couse many young bussinesman cultivated it. But Hidroponic Curley Letuce had marketing problem. Mostly people unkwown this product altought so many curley letuce in the market. Based on this problem, it was needed media to marketing a Curley Letuce that was cultivated hidroponic way. The way marketing was e-marketing through social media e.g whatsapp, facebook and instagram. The result of this research was hidroponic Curley Letuce bussinesman coud increase their hidroponic Curley Letuce sale.
References
Doktri, W.I. 2018. Segmentasi dan Strategi Pemasaran kopi Java Ijen Raung Bondowoso. Jurnal Sains Manajemen dan Bisnis Indonesia. 8 (1), 1-12.
Ekaria. 2019. Analisis Usahatani Hidroponik di PT Kusuma Agrowisata. Jurnal Biosaintek. 1 (1), 16-21.
Hamzali, Said. dkk. 2022. Pengantar Manajemen Teori dan Aplikasi. Sumatera: CV. Azka Pustaka.
Haryanto. 2015. Sawi dan Selada. Jakarta : Penebar Swadaya
Tapaningsih, WIDA. dkk. (2022). Manajemen Pemasaran. Banten : PT Sada Kurnia Pustaka. https://books.google.com/books/about/Manajemen_Pemasaranhtml?id=Oy2iEAAAQBAJ3v=onepage7q7f=false. Diakses pada tanggal 1 Februari 2023.
Tapaningsih, WIDA. 2022. Pemberdayaan Ekonomi Pemuda Pengangguran Terdampak Covid-19 Dalam berwirausaha Melalui One Person One Product (OPOP) Berbasis Agroindustri Tahu di Kabupaten Jember. Proceedings of Annual Conference on Community Engagement., 3 (1), 657-662.
Tapaningsih, WIDA. (2022). Strategi Pemasaran Cabe Rawit Di Kabupaten Bondowoso. Foragri, 2 (1), 31-39.
Wikipedia. (2022). Facebook. Tersedia di https://id.m.wikipedia.org/wiki/Facebook, diakses pada tanggal 1 Desember 2022.
Wikipedia. (2022). Instagram. Tersedia di https://id.m.wikipedia.org/wiki/Instagram, diakses pada tanggal 1 Desember 2022
Wikipedia. (2022). Whatsapp. Tersedia di https://id.m.wikipedia.org/wiki/Whatsapp, diakses pada tanggal 1 Desember 2022
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Mutiara : Jurnal Penelitian dan Karya Ilmiah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
