Efektivitas kebijakan berbasis By Name By Address dalam memperkuat UMKM di Kota Ambon

Abstract

This study analyzes the effects of the implementation quality of government officials and facilitators, the quality of By Name By Address (BNBA) data, and the participation and compliance of micro, small, and medium enterprise (MSME) actors on the effectiveness of BNBA-based MSME empowerment policies in Ambon City. The study employs an explanatory quantitative design and Partial Least Squares Structural Equation Modeling (PLS-SEM). The research instrument comprises 22 reflective indicators across four constructs and was administered to 250 respondents. The results indicate that the implementation quality of government officials and facilitators (β = 0.318; p < 0.001), BNBA data quality (β = 0.401; p < 0.001), and MSME actors’ participation and compliance (β = 0.267; p < 0.001) positively affect policy effectiveness. Collectively, these three variables explain 67.4% of the variance in policy effectiveness. BNBA data quality has the strongest effect, underscoring the importance of accurate, complete, up-to-date, consistent, and interoperable data for effective targeting and outcome monitoring. Policy effectiveness requires the integration of sound data governance with competent facilitation, transparent verification, accessible grievance mechanisms, and active data updating by MSME actors.