Pola Komunikasi Politik Terhadap Generasi Z Pada Pemilu 2024

Dona Dwi Novita; Kasiana Sianipar; Ahmad Tamrin Sikumbang; Windy Sakila Nazwa; Alya Azra Mutia Nasution; Al Syahdafi; Zulkifli Zulkifli

doi:10.59059/mandub.v2i3.1359

Authors

Dona Dwi Novita Universitas Islam Negeri Sumatera Utara
Kasiana Sianipar Universitas Islam Negeri Sumatera Utara
Ahmad Tamrin Sikumbang Universitas Islam Negeri Sumatera Utara
Windy Sakila Nazwa Universitas Islam Negeri Sumatera Utara
Alya Azra Mutia Nasution Universitas Islam Negeri Sumatera Utara
Al Syahdafi Universitas Islam Negeri Sumatera Utara
Zulkifli Zulkifli Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.59059/mandub.v2i3.1359

Keywords:

Communication, Generation Z, Election

Abstract

In the current era of globalization, many problems occur when entering the political era. It needs to be realized that in the current era, providing information must be in the right pattern, especially to generation Z as young people who choose. Of course, it is necessary to know the things that need to be informed to Gen Z during the political period so that the information reaches the right target to Generation Z. Therefore, it is necessary to know the political communication patterns of Generation Z, especially during the 2024 election. Understanding the communication patterns of Gen Z. one of them is by providing space for expression for them and providing two-way communication that involves them, especially during political campaigns. The goal is that generation Z no longer chooses to be part of the white group and is more involved in the progress of this nation. This research uses a qualitative method with a descriptive approach involving several generation Z people in providing information which will later be explained in written form.

References

Anshari, Faridhian, 2013. Komunikasi Politik di Era Media Sosial, Jurnal Komunikasi, Vol. 8, No.1

Evita, Nona, 2023. Generasi Z Dalam Pemilu : Pola Bermedia Generasi Z dalam Pencarian Informasi Politik, Electoral Governance Jurnal Tata Kelola Pemilu Indonesia, Vol.5, No.1

Karim Al Musa, dkk. 2020. Partisipasi Politik Pemilih Pemula di Media Sosial (Studi Deskriptif Tingkat dan Pola Politik Partisipatif Gen-Z Kota Yogyakarta Melalui Pemanfaatan Aplikasi Instagram Tahun 2019, Jurnal Ilmu Sosial dan Ilmu Politik, Vol. 3, No. 2

Nuruzzahra, Faizah, dkk. 2023. Pola Komunikasi Generasi Z Melalui Direct Massage (DM) Instagran Kepada Idola, Seminar Nasional Universitas Negeri Surabaya

Prasanti, Ditha. 2018. Penggunaan Media Komunikasi Bagi Remaja Perempuan Dalam Pencairan Informasi Kesehatan, Jurnal Lontar, Vol. 6, No. 1

Weninggalih, Prawiro dan Saniyah Nabila Fikriyah. 2023. Strategi Komunikasi Persuasif pada Generasi Z Menjelang Pemilihan Presiden 2024, Jurnal Ilmu Politik dan Komunikasi, Vol. 13, No.2

Wiyaja, Farhan Yut, dkk, Bentuk Komunikasi Politik Retorika Politik, Jurnal Ilmiah Mahasiswa Komunikasi Universitas Mataram, Vol. 5, No.1