Pengaruh Harga, Lokasi, Dan Fasilitas Terhadap Loyalitas Pelanggan Warung Kopi
Studi Kasus Warung Kopi Di Jalan Letda Sujono
DOI:
https://doi.org/10.59059/maslahah.v2i2.1020Keywords:
Price, Location, Facilities and Customer LoyaltyAbstract
This study seeks to examine and assess the extent and impact of price, location and facilities on customer loyalty in coffee shops. Specifically, it focuses on a coffee shop located on Jalan Letda Sujono in Medan Tembung District. Using a quantitative descriptive approach, this research uses primary data collected from respondents. The research subject was a coffee shop on Jalan Letda Sujono, while the object of analysis consisted of 95 customers of the RGR KOPI shop. To analyze the data, SPSS 20.0 was used for classical assumption testing, multiple regression analysis, and hypothesis testing. Findings from hypothesis testing, especially the t-test, show that there is a significant and positive influence of price on customer loyalty at the Coffee Shop on Jalan Letda Sujono, Medan Tembung District, with a t value of 2.794. This value is greater than the t table (1.65291) with a t sig value (0.006) < 0.05. Location has a significant and positive effect on customer loyalty at the coffee shop on Jalan Letda Sujono, Medan Tembung district. The calculated value is 2.059. This value is greater than the t table (1.65291) with a t sig value (0.003) < 0.05. Facilities have a significant and positive effect on Customer Loyalty of the Coffee Shop on Jalan Letda Sujono, Medan Tembung District, the t-count value is 6.257. This value is greater than the t table (1.65291) with a t sig value (0.000) < 0.05. Price (X1), Location (X2), Facilities (X3) have a significant and positive effect on Customer Loyalty of the Coffee Shop on Jalan Letda Sujono, Medan Tembung District. This value is greater than F table (2.26) with an F sig value (0.000) < 0.05 . The test results for the variables Price (X1), Location (X2), Facilities (X3) contributed 61.4% to the Customer Loyalty variable.
References
Coley, A. & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management, 7(3), 282- 295.https://doi.org/10.1108/13612020310484 834.
Costanza, D. P., Badger, J. M., Fraser, R. L., Severt, J. B., & Gade, P. A. (2012). Generational differences in work-related attitudes: A meta-analysis. Journal of Business and Psychology, 27(4), 375- 394 DOI: http://dx.doi.org/10,1007/s10869-012- 9259-4.
Dimitriou, C. K., & Blum, S. C. (2015). An exploratory study of Greek millennials in the hotel industry: How do they compare to other generations. International Journal of Global Business, 8,62-92. https://www.coursehero.com/file/3643911 0/An-exploratory-study-of-greekmilennialspdf/.
Harahap, Isnaini, Yenni Samri Juliati Nst, and Charina, „Analisis Loyalitas Pelanggan Muslim Berbelanja Fashion Pada Pasar Inpres I Di Kisaran", HUMAN F ALAH: Jurnal Ekonomi ..., 2 (2020)
Imsar. 2017. Ekonomi Mikro Islami. Medan : FEBI UIN-SU Press Medan
Imsar, Imsar, Marliyah Marliyah, and Faisal Hamdani Harahap. "Strategi Pemasaran Warung Kopi Di Kota Medan Dengan Game Theory." HUMANFALAH: Jurnal Ekonomi dan Bisnis Islam 8.2 (2021).
Juliansyah, Noor. “Metodologi Penelitian : Skripsi, Tesis, Disertasi dan Karya Ilmiah”, (Jakarta : Kencana Prenada Group, 2022)
Lubis, Listiya Andana, dan Annio Indah Lestari Nasution. “Faktor-faktor Yang Mempengaruhi Penjualan Produk (Studi Kasus CV.Karunia Abadi Maju Rantau Prapat Kabupaten Labuhanbatu).” Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 4, no. 1 (2022): 72-76.
Madyakusumawati, Synthia, dan Andy Yulius. “Menilai Kualitas Laba Perusahaan Melalui Instrumen Analisa Du Pont.” Jurnal Akuntansi Bisnis 2, no. 1 (n.d.): 75-94
Marliyah, Marliyah, M. Ridwan, and Ayu Kartika Sari. " The Effect of E-Service Quality on Satisfaction and Its Impact on Customer Loyalty of Mobile Banking Users (Case Study of Bank Syariah Mandiri KCP Belawan). " Budapest International Research and Critics Institute (BIRCI- Journal): Humanities andSocial Sciences 4.2 (2021): 2717-2729.
Marzuqi, Ahmad Yusuf, dan Achmad Badarudin Latif. “Manajemen Laba Dalam Tinjauan Etika Bisnis Islam.” Jurnal Dinamika Ekonomi&Bisnis 7, no. 1 (2010): 3-4.
Muhammadinah dan Erdah Litriani, “Pratikum Ekonometrika untuk Ekonomi dan BisniS Aplikasi dengan SPSS”, (Malang : Intelegensia Media)
Kotler, P., & Armstrong, G. (2008). Prinsipprinsip Pemasaran, Jilid 1. Jakarta(ID): Erlangga.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Jakarta(ID): Erlangga.
Marliya, N. M., & Wahyono, W. (2016).Membangun Consumer Loyalty melalui Social Media. Management Analysis Journal, 5(3).
Maryoso, S., Sitasi, C., & Maryoso, S. (2019). Pengaruh Iklan Humor Dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Kartu Perdana Axis Versi Kembalian.
Mardian, I., & Muhammad, M. (2020).Pengaruh Kualitas Layanan Dalam Membentuk Loyalitas Pelanggan Pada Dealer Yamaha Tugu Mas Bima. Target: Jurnal Manajemen Bisnis, 2(1), 125-131.
Ramadhan, A. F., & SImanjuntak, M. (2018). Perilaku Pembelian Hedonis Generasi Z: Promosi Pemasaran, Kelompok Acuan, dan Konsep Diri. Jurnal Ilmu Keluarga Dan Konsumen. 11(3), 243-254. https://doi.org/10.24156/jikk.2018.11.3.24 3.
Ramadani Silalahi, Purnama, dkk, 2022, Al-Kharaj : Jurnal Ekonomi, Keuangan, dan Bisnis Syariah, Pengaruh Promosi, Kualitas Produk, dan Harga terhadap Kepuasan Pembelian Konsumen Produk Scarlet (studi kasus pada mahasiswa febi UINSU, (vol. 4, no.5) (hal. 1327-1342)
Safarina, D., Nawawi, Z, M., Nasution, J., “Analisis Kepuasan Konsumen Dalam Menggunakan Aplikasi Deal Java (Survei Terhadap Mahasiswa FEBI UINSU Medan)” AL - MUHTARIFIN: Islamic Banking and Islamic Economic Journal [ONLINE}, Volume 1 Number 1 (January, 2022) hal 81-95
Tarigan, Azhari Akmal, Buku Panduan Penulisan Skripsi (Medan: FEBI PRESS)
Rizal, Samsul, Abd Rahman Rahim, dan Eka Wardiana. “Pengaruh Kualitas
Pelayanan Terhadap Kepuasan Nasabah Pada PT. Bank Rakyat Indonesia (Persero) Tbk.Unit Bengo Cabang Watampone.” Profitability: Jurnal Ilmu Manajemen 4 (2020).
Rahmani, Nur Ahmadi Bi. “Metode Penelitian Ekonomi”, (Medan : FEBI Press)
Rohaeni, Heni, dan Nisa Marwa. “Kualitas Pelayanan Terhadap Kepuasan
Pelanggan.” Journal Ecodemica 2, no. 2 (2018): 312-318.
Rustan, Muttiarni, dan Idra Wahyuni. “Analisis Varians Biaya Operasional Dalam
Mengukur Efektivitas Pengendalian Biaya Operasional Pada Kantor Wilayah VI PT. Pegadaian (Persero) Makassar.” Amnesty: Junal Riset Perpajakan 2 (2019): 1-6.
Sangadji, Etta Mamang. “Perilaku Konsumen : Pendekatan Praktis Disertai
Himpunan Jurnal Penelitian”
Sinta, Ike Malaya. “Manajemen Sarana Dan Prasarana.” Jurnal Islamic Education Manajemen 4, no. 1 (2019): 77-92.
Sugiyono, Prof. Dr. Metode Penelitian Kualitatif, Kuantitatif, Dan R&D, 2013.
Syahlia, Maya, dan Nasib. “Pengukuran Kepuasan Pengguna Kereta Api Indonesia (Persero ) Medan Melalui Fasilitas Dan Pelayanan” 12, no. 2 (2019): 51¬57.
Thoifah, I"anatut.“Statistika Pendidikan dan Metode Penelitian Kuantitatif”
Widodo, Tri, dan Andung Jati Nugroho. “Kualitas Pelayanan Terhadap KKepuasan Penumpang Kereta Api Prameks di Klaten.” Disprotek 8, no. 1 (2017): 67¬80.
Widyaningrum, Ika Devi. “Pengaruh Kualitas Pelayanan Dan Loyalitas Pelanggan Hotel Luminor Mangga Besar Jakarta Barat.” Jurnal STEI Ekonomi XX, no. Xx (2020): 1-22.
Yayat, Rukayat. “Kualitas Pelayanan Publik Bidang Administrasi Kependudukan Di Kecamatan Gamping.” Jurnal Ilmiah Magister Ilmu Administrasi (JIMIA), no. 2 (2017): 56-65. http://eprints.uny.ac.id/17523/1/SKRIPSI FULL.pdf.
