Pengaruh Kualitas Pelayanan, Persepsi Harga dan Cita Rasa terhadap Kepuasan Konsumen Jus Buah Segar & Sup Buah Sendy
DOI:
https://doi.org/10.59059/maslahah.v2i2.1097Keywords:
Servuce Quality, Price Perception, Taste Consumer SatisfactionAbstract
Sendy’s Fresh Fruit Juice & Fruit Soup is an MSME business operating in the culinary and beverage sector that has developed in Gresik City. In the midst of a lot of competition with similar beverage products, Sendy's Fresh Fruit Juice & Fruit Soup is able to compete in sales and earn profits that continue to increase. The aim of this research is to determine the influence of service quality, price perception and taste on consumer satisfaction with Sendy's Fresh Fruit Juice & Fruit Soup. The population in this study were consumers of Sendy's Fresh Fruit Juice & Fruit Soup. The method used in this research is quantitative with an associative type of research. This research used an accidental sampling method with 100 respondents. The data sources used in this research are primary data and secondary data. With the help of the IBM SPSS 23 application, the research results show that: (1) service quality, price perception and taste have a significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (2) service quality has a positive and significant effect on satisfaction consumers in the Sendy Fresh Fruit Juice & Fruit Soup business, (3) price perception has a positive and significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (4) taste has a positive and significant effect on consumer satisfaction in the Fresh Fruit Juice business & Sendy Fruit Soup.
References
Darma, B. (2021). Statistik Penelitian Menggunakan SPSS (Uji Validitas, Uji Reliabilitas, Regresi Linear Sederhana, Regresi Linier Berganda, Uji t, Uji f, R2. Jawa Barat: Guepedia.
Chabachib, M., & Abdurahman, M. I. (2020). Determinan Nilai Perusahaan dengan Struktur Modal Sebagai Variabel Moderasi. UPT UNDIP Press, Semarang.
Regata & Kusumadewi, N. M. W. (2018). Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen yang Dimediasi oleh Kepuasan Konsumen. E-Jurnal Manajemen Universitas Udayana, 8(3), 1430. Https://Doi.Org/10.24843/Ejmunud.2019.V08.I03.P10
Hanim, N. L. (2022). Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa terhadap Kepuasan Konsumen Mie Gacoan. Universitas Islam Malang.
Anwar, A. (2009). Statistik untuk Penelitian Pendidikan dan Aplikasinya dengn SPSS dan Excel. IAIT Press
Ningsih, M. R. R., & Susanti, R. (2022). Pengaruh Cita Rasa, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Kedai Kopi Sharing Karanganyar. 22(3).
Sembiring, N. (2022). Pengaruh Kualitas Pelayanan, Cita Rasa, dan Persepsi Harga terhadap Loyalitas Pelanggan Mie Ayam Jogja. Universitas Medan Area.
Maknunah, L. U. & Astuningtyas, E. (2021). Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Lembaga Kursus dan Pelatihan (Lkp) Citra Jelita Desa Wonorejo Kecamatan Srengat Kabupaten Blitar. Jurnal Publiciana, 14(02), 339–361. Https://doi.org/10.36563/P.V14i02.360
Rahmadi. (2011). Pengantar Metode Penelitan. Antasari Press.
Juniantara, I. M. A., & Sukawati, T. G. R. (2018). Pengaruh Persepsi Harga, Promosi, dan Kualitas Pelayanan terhadap Kepuasan dan Dampaknya terhadap Loyalitas Konsumen. E-Jurnal Manajemen Universitas Udayana, 7(11): 5955.
Jannah, C. & Alhazami, L. (2022). Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa dan Variasi Produk terhadap Kepuasan Konsumen Cv. Sumber Garuda Mas. Jurnal Riset Rumpun Ilmu Ekonomi, 1(2), 029–045. Https://doi.org/10.55606/Jurrie.V1i2.361
Abdullah, K., Misbahul, J., Ummul, A., Suryadin, Hasda, Zahara, F., Taqwin, Masita, K. N. A., & Meilida, E. S. (2020). Meodologi Penelitian Kuantitatif. Aceh: Yayasan Penerbit Muhammad Zaini.
Haryono, S. (2020). Statistik Penelitian Bisnis & Manajemen. Yogyakarta: Penerbit LP3M UMY Muhammadiyah.
Ibrahim, A., Asrul, H. A., Madi, Baharuddin, Muhammad, A.A., & Darmawati. (2018). Metodologi Penelitian.
Paris, Y., Rahman, S., & Rahmawati, D. (2020). Pengaruh Persepsi Harga terhadap Kepuasan Konsumen Pengguna Jasa Travel. Bongaya Journal for Research in Management (BJRM), 3(2), 21–27. https://doi.org/10.37888/bjrm.v3i2.239
Rustiawan, R. K. (2022). Pengaruh Cita Rasa dan Persepsi Harga terhadap Kepuasan Konsumen (Survei pada Perusahaan Smooth Cheese Tea Tasikmalaya). Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 1(3), 277–282. https://doi.org/10.55606/jempper.v1i3.608.
