Normalisasi Utang Digital melalui PayLater di Kalangan Generasi Z: Analisis Psikologi Ekonomi dan Sadd adz-Dzari'ah

Abstract

The rapid development of financial technology has accelerated the adoption of Buy Now Pay Later (PayLater) services among Generation Z. Easy access, fast approval processes, and integration with digital commerce platforms have transformed PayLater from a payment alternative into a mechanism that normalizes consumer debt. This study aims to examine the causes of digital debt normalization among Generation Z through the perspectives of economic psychology and Islamic law, particularly the concept of sadd adz-dzari'ah. This research employs a qualitative library research approach using academic journals, books, regulations issued by the Financial Services Authority (OJK), and Islamic jurisprudence literature. Data were analyzed using content analysis by integrating Prospect Theory, the concept of pain of paying, Present Bias, and the principle of sadd adz-dzari'ah. The findings indicate that easy access to financial technology, Fear of Missing Out (FOMO), low financial literacy, and the psychological reduction of payment burden significantly encourage impulsive consumption and normalize digital debt among Generation Z. From the perspective of Islamic law, PayLater should be evaluated not only based on the validity of its contract but also on its social and behavioral consequences. Therefore, the application of sadd adz-dzari'ah serves as a preventive approach to minimizing potential harm and promoting financial responsibility among young consumers.