Penguatan Kinerja Dosen melalui Budaya Kerja Digital dan Pengembangan Sumber Daya Manusia pada Perguruan Tinggi Swasta

Evinta Amalia Nurhidayah; Sarbullah Sarbullah; Sukarsono Sukarsono

doi:10.59059/mutiara.v4i5.3336

Authors

Evinta Amalia Nurhidayah Sekolah Tinggi Ilmu Ekonomi Semarang
Sarbullah Sarbullah Sekolah Tinggi Ilmu Ekonomi Semarang
Sukarsono Sukarsono Sekolah Tinggi Ilmu Ekonomi Semarang

DOI:

https://doi.org/10.59059/mutiara.v4i5.3336

Keywords:

Digital Transformation, Digital Work Culture, Human Resource Development, Lecturer Performance, Private Higher Education

Abstract

Digital transformation compels private higher education institutions (PTS) to strengthen lecturer performance in an adaptive and sustainable manner, yet comprehensive empirical studies examining managerial and organizational behavior factors within the context of digital work culture remain limited. This study aims to examine the effect of digital work culture and human resource development on lecturer performance at private universities in Central Java. Unlike previous studies that tend to examine these factors partially, this study offers novelty by integrating two strategic determinants into a single empirical model within a socio-organizational approach based on digital transformation. This study employed a quantitative approach with a survey method on 156 lecturers at PTS in Central Java, selected through non-probability (snowball) sampling technique, and the data were analyzed using multiple linear regression with SPSS. The results show that digital work culture and human resource development each have a positive and significant effect on lecturer performance, both partially and simultaneously, with digital work culture as the more dominant determinant. Both variables jointly explain approximately 38.2% of the variation in lecturer performance, contributing an integrated empirical model for human resource management in higher education in the digital era.

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