Strategi pemasaran BRILink dalam meningkatkan pendapatan Agen

Authors

  • Hero Desyantama Universitas Mitra Indonesia
  • Senna Enzovani Universitas Mitra Indonesia

DOI:

https://doi.org/10.59059/jupiekes.v1i3.382

Keywords:

Strategy, Marketing, Increasing Revenue

Abstract

The rapid growth of technology and economic growth is the result of modernization. It is getting easier for people to carry out financial transactions by providing high-quality services as the level of competition between them increases. Banks will make money by providing banking services. Revenue is derived from service-based fees and product revenue. It is hoped that banking services will be able to increase the income of BRILink agents.

References

Abadi, Lilian Yulia. 2016. “Evaluasi Strategi Penetapan Harga Juala dalam Bisnis Gourtmet Land Café”. Surabaya. : Jurnal Manajemen dan Start-Up Bisnis Vol. 1, No.1 Abdurrahman, 2015.

BRI Corporate, 2015. Laporan Keberlanjutan,. Jakarta : PT. Bank Rakyat Indonesia (Persero) Tbk.

BRI Corporate,2016. Laporan Tahunan,. Jakarta : PT. Bank Rakyat Indonesia (Persero) Tbk.

Fakultas Bisnis Universitas Mitra Indonesia. (2022).Buku Panduan Penulisan Skripsi/Tugas Akhir Fakultas Bisnis Universitas Mitra Indonesia 2021-2022, Lampung : Universitas Mitra Indonesia.

Sugiyono. (2016). Metode Penelitian Bisnis, Bandung: Alfabeta.

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.

Sejara Bank BRI dan BRILink : https://bri.co.id/tentang-brilink Diakses 16 April 2022

Penjelasan Tentang Jasa-jasa Bank: http://staffnew.uny.ac.id/upload/132280877/pendidikan/3-manajemen-jasa-jasa-bank.pdf Diakses 20 Agustus 2022.

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Published

2023-08-28

How to Cite

Hero Desyantama, & Senna Enzovani. (2023). Strategi pemasaran BRILink dalam meningkatkan pendapatan Agen. Jurnal Penelitian Ilmu Ekonomi Dan Keuangan Syariah, 1(3), 290–299. https://doi.org/10.59059/jupiekes.v1i3.382

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