Pengaruh Halal Awareness dan Halal Certification terhadap Pilihan Konsumsi Halal Generasi Z pada Produk Korean Food: (Studi pada Konsumen Lawson Tulungagung)

Agus Eko Sujianto; Aprilia Nur Azizah; Muhammad Arif Budi Aji; Sa’adah Nurul Ummah; Tika Amelia Sulistyaningrum

doi:10.59059/jupiekes.v2i1.792

Authors

Agus Eko Sujianto Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Aprilia Nur Azizah Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Muhammad Arif Budi Aji Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Sa’adah Nurul Ummah Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Tika Amelia Sulistyaningrum Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

DOI:

https://doi.org/10.59059/jupiekes.v2i1.792

Keywords:

Halal Awareness, Halal Certification, Korean Food

Abstract

Globalization is a global phenomenon that affects all aspects of life, including consumption behavior. The Korean Wave is an example of globalization. The Korean Wave phenomenon can reach Indonesia, one of which is through Korean music culture which is very famous in various countries, namely K-Pop. Apart from its well-known music, Korea also wants to export halal-certified Korean food to Indonesia through halal food diplomacy. This research aims to determine the influence of halal awareness and halal certification on generation Z's choice of halal consumption behavior for Korean food products. The population in this research is Lawson Tulungagung consumers. The sample used in this research was 160 respondents who had been tested to meet the sampling criteria. The analytical methods used are multiple linear regression, instrument testing, descriptive analysis, classical assumption testing, and hypothesis testing. The results of this research show that simultaneously halal certification and halal awareness have a positive and significant effect on generation z's halal consumption choices. Apart from that, halal certification partially has a negative and insignificant effect on generation z's halal consumption choices, while halal awareness has a positive and significant effect on generation z's halal consumption choices for Korean food products.

References

Aiciro, P., & Kota, D. I. (n.d.). No Title.

Ali, M., Makanan, K., Dalam, H., & Syariah, T. (n.d.). KONSEP MAKANAN HALAL DALAM TINJAUAN SYARIAH DAN TANGGUNG JAWAB PRODUK ATAS PRODUSEN INDUSTRI HALAL.

Awareness, H., Juliana, J., Wafa Rizaldi, M., Azizah Al-Adawiyah, R., Marlina, R., & Akuntansi STIE KHez Muttaqien, P. (n.d.). Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi.

Cahya, R. T., Diana, N., & Alrasyid, H. (n.d.). ANALISIS PENGARUH HALAL AWARENESS DAN HALAL CERTIFICATION TERHADAP MINAT BELI PRODUK MAKANAN KORINUS TOK-POKI (Studi Pada Mahasiswa Muslim Pecinta Drama Korea).

Dean Amri, A., Awdina, M., Dwi Fauzianto, Y., Prastio, S., Zana, N., Nur Kholifah, N., Aldira Dwi Septiawan, M., & Syafitri, A. (2023). Kesadaran Halal, Higienis dan Keputusan Pembelian Korean Street Food “ Tteokobokki” Halal, Hygienic and Decision Awareness Purchasing Korean Street Food “Tteokobokki.” Jurnal Ekonomi Syariah Dan Bisnis, 6(1). https://doi.org/10.31949/maro.v6i1.3762

Dyah Setyaningsih, E., & Marwansyah, S. (2019). SYI’AR IQTISHADI The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products (Vol. 3, Issue 1). www.republika.go.id

Halal, P. (n.d.). PENGARUH RELIGIUSITAS TERHADAP MINAT PEMBELIAN.

Labelisasi, P., Terhadap, H., & Beli, M. (2023). Template of Jurnal Economia Template of Jurnal Economia. 2(1), 177–191.

Maharani, D., & Hidayat, T. (2020). Rasionalitas Muslim : Perilaku Konsumsi dalam Prespektif Ekonomi Islam. Jurnal Ilmiah Ekonomi Islam, 6(3), 409. https://doi.org/10.29040/jiei.v6i3.1374

Manajemen, P. S., Muflikha, N. R., & Manajemen, P. S. (2022). Pengaruh Label Halal dan Harga terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang Kecamatan Prigen. 5, 54–68.

Mansur, A., & Ridwan, R. (2022). Karakteristik Siswa Generasi Z dan Kebutuhan Akan Pengembangan Bidang Bimbingan dan Konseling. Educatio, 17(1), 120–130. https://doi.org/10.29408/edc.v17i1.5922

Mutia, J. A., Ali, S., Harori, M. I., Bisnis, A., & Lampung, U. (2022). PEMBELIAN PRODUK PERSONAL CARE STUDI EKSPERIMEN PADA MAHASISWA UNIVERSITAS LAMPUNG ANALYSIS OF THE EFFECT OF HALAL AWARENESS ON PERSONAL CARE PRODUCT PURCHASE DECISIONS. 1.

Oktavianingtias1, M., & Muslichah2, I. (n.d.). Niat Beli Muslim pada Makanan Korea Bersertifikasi Halal di Indonesia.

PENGARUH SERTIFIKASI HALAL DAN KOREAN WAVE BOKKEUM MYEON ( Studi Kasus pada Mahasiswa UIN WALISONGO SEMARANG ) SKRIPSI Disusun untuk Memenuhi Tugas dan Melengkapi Syarat Guna Memperoleh Gelar Sarjana Strata S . 1 dalam Ilmu Manajemen Oleh : NOOR RIZKYANA FEBIYANTI PROGRAM STUDI MANAJEMEN UNIVERSITAS ISLAM NEGERI WALISONGO. (2022).

PENGARUH SERTIFIKAT HALAL, KESADARAN HALAL DAN BAHAN MAKANAN TERHADAP MINAT BELI PRODUK MAKANAN (Studi Masyarakat Muslim Di Kota Metro). (n.d.).

Tanjungpura, J. U., Prof, J., Nawawi, H. H., Laut, B., Tenggara, K. P., Pontianak, K., & Barat, K. (n.d.). Kesadaran Halal dan Religiusitas Individu dalam Keputusan Pembelian Makanan. www.halalmui.org