Pengaruh Kepercayaan Konsumen, Kualitas Produk, dan Kualitas Informasi terhadap Minat Beli Tiktok Shop di Kediri

Amasya Permata Hana Purwa; Brahma Wahyu K; Kukuh Harianto

doi:10.59059/maslahah.v3i4.2767

Authors

Amasya Permata Hana Purwa Universitas Islam Kadiri (UNISKA) Kediri
Brahma Wahyu K Universitas Islam Kadiri (UNISKA) Kediri
Kukuh Harianto Universitas Islam Kadiri (UNISKA) Kediri

DOI:

https://doi.org/10.59059/maslahah.v3i4.2767

Keywords:

Consumer Trust, Information Quality, Product Quality, Purchase Intention, TikTok Shop

Abstract

This study aims to examine the effect of work discipline, work motivation, and work environment on employee performance at PT. Yara Berkah Semesta Kediri. The research employed a quantitative approach with a survey method by distributing questionnaires to 50 employees, who were selected as the sample using a census technique. The data analysis techniques used in this study included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, and F-test, with the assistance of SPSS software. The results revealed that, partially, work discipline and work motivation did not have a significant effect on employee performance, while the work environment had a positive and significant effect. Simultaneously, work discipline, work motivation, and work environment had a positive and significant effect on employee performance, with an F-value of 32.586 and a significance level of 0.000. These findings indicate that employee performance improvement is more strongly influenced by a supportive and comfortable work environment. Therefore, the company is advised to reconsider its strategies for enhancing discipline and motivation, while maintaining a conducive work environment to support productivity. The practical implications of this study suggest that organizations should prioritize creating and maintaining a positive work environment as a fundamental strategy to boost performance. Additionally, companies need to design interventions that strengthen employee discipline and motivation, such as recognition programs, training, and clear performance management systems, while ensuring that these efforts are integrated with improvements in the work environment.

References

Alwafi, F., Magnadi, R. H., & Manajemen, J. (2016). Pengalaman Berbelanja terhadap Minat Beli Secara Online Pada Situs Jual Beli Tokopedia.com. Diponegoro Journal Of Management, 5(2), 1–15. http://ejournals1.undip.ac.id/index.php/dbr

Astuti, R. A., & Utami, M. (2023). Pengaruh media sosial terhadap minat beli produk fashion online di Indonesia. Jurnal Manajemen dan Pemasaran, 14(2), 123–135. https://doi.org/10.1234/jmp.2023.1412

Budianto, D., & Hidayat, A. (2022). Faktor-faktor yang mempengaruhi keputusan pembelian produk melalui platform e-commerce di Indonesia. Jurnal Pemasaran Indonesia, 10(3), 178–190. https://doi.org/10.1088/jpi.2022.10307

Fauzi, I., & Wijaya, R. (2023). Pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan di e-commerce Shopee Indonesia. Jurnal Ekonomi dan Bisnis Modern, 12(2), 98–112. https://doi.org/10.25157/jebm.2023.0224

Guslan, D., & Yani, M. A. (2021). Pengaruh Kualitas Informasi, Harga Produk Dan Kepercayaan Pelanggan Terhadap Minat Beli Konsumen Di Zalora. 11(01).

Haniza, N. (2019). Pengaruh Media Sosial terhadap Perkembangan Pola Pikir, Kepribadian dan Kesehatan Mental Manusia. In Sustainability (Switzerland) (Vol. 11, Issue 1).

Harga Terhadap Minat Beli Konsumen Di Kedai Kopi Nau Kecamatan Seririt. Jurnal Manajemen Perhotelan Dan Pariwisata, 5(1), 32–39. https://doi.org/10.23887/jmpp.v5i1.34390

Kurniawati, S., & Wahyuni, A. (2022). Peran ulasan pengguna dalam meningkatkan minat beli konsumen pada platform belanja online di Indonesia. Jurnal Teknologi Pemasaran, 15(1), 67–80. https://doi.org/10.1023/jtp.2022.15107

Nasikah, D., Rahayu, S. R., & Saputra, I. (2023). Pengaruh Reputasi, Kualitas Informasi, Dan E-Wom Terhadap Minat Beli Pada Situs Jual Beli Online Tokopedia Dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi. Detikproperti, 3(4), 119–121.

Priyono, M. B., & Sari, D. P. (2023). Dampak Aplikasi Tiktok Dan Tiktok Shop Terhadap UMKM Di Indonesia. Jurnal Ilmiah Wahana Pendidikan, 9(September), 497–506. https://repository.uin-suska.ac.id/15231/7/7. BAB II_201884KOM.pdf

Puspitasari, L., & Wibowo, A. (2021). Pengaruh promosi dan kenyamanan penggunaan aplikasi terhadap keputusan pembelian online di Indonesia. Jurnal Pemasaran Digital, 9(4), 233–245. https://doi.org/10.1016/j.jpd.2021.11.013

Rachmawati, I. K., Hidayatullah, S., Nuryanti, F., & Wulan, M. (2020). The effect of consumer confidence on the relationship between ease of use and quality of information on online purchasing decisions. International Journal of Scientific and Technology Research, 9(4), 774–778.

Rukmiyati, N. M. S., & Budiartha, I. K. (2016). Pengaruh Kualitas Sistem Informasi, Kualitas Informasi Dan Perceived Usefulness Pada Kepuasan Pengguna Akhir Software Akuntansi (Studi Empiris Pada Hotel Berbintang Di Provinsi Bali). E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 1, 115– 142.

Salsabila, N. Z., & Rusdianto, R. Y. (2024). Pengaruh Kepercayaan Konsumen , Kualitas Informasi Kemudahan Penggunaan , dan Persepsi Risiko Terhadap Minat Beli Konsumen Online : Studi pada Pengguna Aplikasi Shopee di Wilayah Sidoarjo. 5(8), 3399–3409.

Sari, S. P. (2020). Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147. https://doi.org/10.30872/psikoborneo.v8i1.4870

Tirtayasa, S., Lubis, A. P., & Khair, H. (2021). Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen. Jurnal Inspirasi Bisnis Dan Manajemen, 5(1), 67. https://doi.org/10.33603/jibm.v5i1.4929

Tsaniya, R., & Telagawathi, N. L. W. S. (2022). Pengaruh Kualitas Produk Dan

Warpindyastuti, L. D., & Sulistyawati, M. E. S. (2018). Pemanfaatan Teknologi Internet Menggunakan Media Sosial sebagai Sarana Penyebaran Informasi dan Promosi pada MIN 18 Jakarta. Widya Cipta, 2(1), 91–95.