Strategi Pengembangan Jaringan Bisnis Say Risolle Melalui Platform E-Commerce

Authors

  • Resya Dwi Marselina Universitas Teknologi Digital
  • Taufik Purnama Hidayat Universitas Teknologi Digital
  • Anisa Rahman Universitas Teknologi Digital
  • Rama Anugrah Universitas Teknologi Digital
  • Tisa Yulisti Suherliatisyah Universitas Teknologi Digital

DOI:

https://doi.org/10.59059/jupiekes.v2i1.898

Keywords:

Business Networking, Marketing, Products, E-Commerce Platforms

Abstract

This research is driven by business networks that are developing in the business world and giving rise to intense commercial competition. To answer this, the author conducted research on the business network carried out by Say Risolle MSMEs involving distributors, e-commerce and consumers. The aim of this research is to find out what the founders of Say Risolle did in building their business network and to study how Say Risolle was marketed. This research was conducted directly with the founder of Say Risolle who is also the author of this research. This research examines how the business network implemented by pioneer Say Risolle for product development starts from marketing until the product is marketed to consumers. This research uses qualitative methods, specifically observing Say Risolle's operational areas at the location level, actors, commercial activities and marketing strategies that will be carried out by Say Risolle through the e-commerce platform.

References

Agatya. (2023, Februari 21). gotap.id. Diambil kembali dari https://www.gotap.id/apa-itu-networking-dalam-bisnis/

Faidal. “Kontribusi Jaringan Bisnis (Network) terhadap Kinerja Industri Kecil Batik di Kabupaten Bangkalan Madura”. Jurnal Studi Manajemen Vol 1 No 2 (2017).

Hendrik. (2021). Pengertian Produk: Klasifikasi, Jenis, dan Ciri-Ciri Produk yang Disukai Konsumen. Dipetik November 09, 2023, dari Gramedia: https://www.gramedia.com/literasi/pengertian-produk/

Moleong Lexy J. 2005. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

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Published

2023-12-26

How to Cite

Resya Dwi Marselina, Taufik Purnama Hidayat, Anisa Rahman, Rama Anugrah, & Tisa Yulisti Suherliatisyah. (2023). Strategi Pengembangan Jaringan Bisnis Say Risolle Melalui Platform E-Commerce. Jurnal Penelitian Ilmu Ekonomi Dan Keuangan Syariah, 2(1), 238–245. https://doi.org/10.59059/jupiekes.v2i1.898

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