Strategi Rekrutmen Peserta Didik Di SMP Karya Bunda

Authors

  • Tri Wulan Hasibuan Universitas Islam Negeri Sumatera Utara
  • Fitri Hayati Universitas Islam Negeri Sumatera Utara
  • Nasrul Syakur Chaniago Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.59059/al-tarbiyah.v1i4.392

Keywords:

Strategy, Recruitment, Learners

Abstract

In the current era of globalization, there is a lot of competition from various schools or madrasas, to offer the best quality from their institutions. This can be seen from the various forms of promotion and strategy, moreover educational institutions with a private background are certainly required to have higher quality and competitiveness compared to other educational institutions, especially those with a state label. This research in general, aims to describe (1) how the recruitment of students is carried out at Karya Bunda Middle School (2) What is the strategy used by Karya Bunda Middle School in recruiting new students (3) What are the obstacles faced by the school in the student recruitment process at Karya Bunda Middle School. This research uses descriptive research with a qualitative approach. The subjects in this study were the principal, educators, students, education staff, and two students. Data collection techniques through observation, interviews and documentation. Data validation techniques with research extension, increased persistence, and triangulation. The results of this study indicate (1) the implementation of student recruitment with technical instructions from the Education Office, the recruitment process does not have selection and applicant tests only need to pay administrative costs and have actually passed SD (2) The strategy used in recruiting students is a promotion strategy, namely a strategy from door to door, distributing brochures and placing advertisements on social media, visiting SD/MI, community activities, and working with students (3) in the process constraints the recruitment of these students is due to limited classroom space, unable to compete with the country and less desirable.

References

Akdon. 2011. Strategic Management For Educational Management (Manjemen Strategik untuk Manajemen Pendidikan). Bandung: Alfabeta.

Ananda, R dan Amiruddin. 2017. Inovasi Pendidikan. Medan: CV Widya Puspita.

Aprilia, Z. (2020). Manajemen Rekruitmen Peserta Didik Di Madrasah Tsanawiyah Negeri 1 Bandar Lampung. 17.

Arikunto, S. 2008. Manajemen Pendidikan. Yogyakarta: Aditya Media

Arsyad. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta

Aswaruddin, Maulidayani, dan Sari. 2021. Manajemen Pendidikan Konsep dan Teori. Medan: Undhar Press.

Buchari, A. 2008. “Pemasaran Jasa Pendidikan Yang Berfokus pada Mutu” dalam Buchari Alma dan Ratih Hurriyati, (Eds.) Manajemen Corporate & Strategi Pemasaran Jasa Pendidikan Fokus Pada Mutu dan Layanan Prima. Bandung: Alfabeta.

Campbell, David. Bussines Strategy An Introduction. New York: Palgrave Macmillan, 2011.

Departemen Pendidikan Nasional. Kamus Besar Bahasa Indonesia.Edisi Keempat. Jakarta: Garamedia Pustaka Utama Group, 2008.

Djamarah, S. B. 2006. Strategi Belajar Mengajar. Jakarta: PT Rineka Cipta

Efferi, A. “Strategi Rekrutmen Peserta Didik Baru Untuk Meningkatkan Keunggulan Kompetitif Di Ma Nahdlotul Muslimin Undaan Kudus”. Edukasia Vol,9. No.1 (Februari 2019) Hlm 25-48, Diakses tanggal 2 Februari 2023, https://journal.iainkudus.ac.id/index.php/Edukasia/article/ download/4844/ pdf_1

Fauzan. (2017) “Strategi Rekrutmen Peserta Didik Baru Di Mts Satu Atap Hidayatul Mubtadi‟in Purwojati Dan Mts Satu Atap Biroyatul Huda Cilongok Kabupaten Banyumas”. Tesis, IAIN Purwokerto

Hidayat, R. dan Wijaya C. Ayat-Ayat Al Quran tentang Manajemen Pendidikan Islam. (Medan: LPPI 2017)

Hidayat, R. Ilmu Pendidikan Islam, Menuntun Arah Pendidikan Islam Indonesia (Medan: LPPI,2016).

Imron, Ali. (2011). Manajemen Peserta Didik Berbasis Sekolah. Jakarta : Bumi Aksara

Kuncoro, . 2006. “Ekonomi Pembangunan”, Penerbit Salemba Empat, Jakarta.

Mardianto. 2014. Management Recruitment (manajemen rekrutmen). Jakarta: Pinastika Publisher

Mustari, Muhamad. Manajemen Pendidikan, Jakarta: PT: RajaGrafindo Persada. 2014.

Purnaya, Gusti Ketut. 2016. Manajemen Sumber daya Manusia. Yogyakarta: Andi Ofset

Rifa’I, M. 2019. Dasar-Dasar Manajemen. Medan : CV. Widya Puspita

Risdianty, Desi. 2017. Manajemen Rekrutmen Peserta Didik. Jurnal Islamic Educational. Vol.2, No.2

Sagala, S. 2002. Administrasi Pendidikan Kontemporer. Bandung : Alfabeta

Saefullah. 2014. Manajemen Pendidikan Islam. Bandung: Pustaka Setia

Sanjaya, Wina. 2010. Strategi Pembelajaran Berorientasi Standar Pendidikan. Jakarta: Prenada

Sugiyono. 2008. Metode Penelitian Pendidikan. Bandung: Alfabeta.

Sule, E. T. 2005. Pengantar Manajemen. Jakarta: Kencana

_____. 2010. Pengantar Manajemen. Jakarta: Kencana

Suharsimi, A. 2012. Manajemen Pendidikan. Yogyakarta: Aditya Media.

Sugiyono. 2009. Metode Penelitian Administrasi, Bandung : Alfabeta

Suryosubroto. 2014. Manajemen Pendidikan di Luar Sekolah. Jakarta: Rineka Cipta

Sutrisno. (2009) Manajemen Sumber Daya Manusia Jakarta : Kencana Prenada Media Group

Syafruddin. 2021. Manajemen Rekrutmen Peserta Didik di Dayah Modern Darul’Ulum Banda Aceh. Jurnal Intelektualita Prodi MPI FTK UIN Ar-Raniry Vol. 10 No.1, Edisi Januari- Juni 2021

Tim Dosen Administrasi Pendidikan UPI. Manajemen Pendidikan. Bandung: Alfabeta, 2009

Ubaidillah, A. 2017. Rekrutmen Peserta Didik Dalam Meningkatkan Mutu Lembaga Pendidikan. Program Magister manajemen Pendidikan Islam. Pascasarjana Universitas Islam Negeri Maulana Malik Ibrahim

Wirastiani. 2021. Strategi Rekrutmen Peserta Didik Dalam Meningkatkan Mutu Pendidikan di Sekolah Menengah Pertama (SMP) Kristen. Jurnal Pendidikan dan Konseling, vol.4 No.5.

Wiroko, E. P. 2017. Tantangan dan Strategi Rekrutmen di Indonesia. Jurnal Ilmiah Pikologi, Vol.4 No.2.

Downloads

Published

2023-09-02

How to Cite

Tri Wulan Hasibuan, Fitri Hayati, & Nasrul Syakur Chaniago. (2023). Strategi Rekrutmen Peserta Didik Di SMP Karya Bunda. Al-Tarbiyah : Jurnal Ilmu Pendidikan Islam, 1(4), 115–131. https://doi.org/10.59059/al-tarbiyah.v1i4.392