Analisis Kelayakan Bisnis Outdoor Plus: Peningkatan Keberlanjutan UMKM Melalui Pendekatan Terpadu
DOI:
https://doi.org/10.59059/al-tarbiyah.v2i1.764Keywords:
Business feasibility, UMKM, Integrated approachAbstract
This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.
References
Agustini, dkk., (2021), Pemasaran Hijau Dan Sumber Daya Manusia Hijau Pada Perusahaan Proper Di Semarang, Jurnal Unika Soegijapranata, 1(3), 14-25, http://repository.unika.ac.id/id/eprint/29710
Dinda Savina, (2023), Strategi bisnis dengan pendekatan blue ocean strategy dalam menghadapi persaingan pada Kafe Kolong Jember, Jurnal Digital Library Uin Khas Jember, 2(1), 23-31. http://digilib.uinkhas.ac.id/id/eprint/16313
Husna Ni’matul Ulya, (2021), Pemulihan Perekonomian Jawa Timur di Masa Pandemi Covid-19 Melalui Sistem Pertanian Terpadu (SPT) Budikdamber (Budidaya Ikan dalam Ember), JoIE: Journal of Islamic Economics, 1(1), 41-66. https://scholar.google.com/citations?user=tsJr4-IAAAAJ&hl=id&oi=ao
Irsad Andriyanto & Nurjanah, (2015), Strategi Klaster Industri Menghadapi Pasar Global, Jurnal Bisnis dan Manajemen.Islam,.3(1),.86-166. https://journal.iainkudus.ac.id/index.php/Bisnis/article/view/1474/1349
Nasution, AZ,2014, Konsumen dan Hukum : Tinjauan Sosial, Ekonomi, dan Hukum Pada Perlindungan Konsumen Indonesia, Jakarta : Pustaka Sinar Harapan.
Ni Putu Ari Aryawati, dkk., 2022, Manajemen UMKM Dan Koperasi, Sukoharjo: Tahta Media Group.
Shidarta, 2014, Hukum Perlindungan Konsumen Indonesia , Jakarta : Gramedia Widiasarana Indonesia.
Ahsyar, T. K., Syaifullah, S., & Ardiansyah, A. (2020). E-Marketplace Media Pengembangan Promosi Usaha Mikro Kecil Dan Menengah Dinas Koperasi Umkm Kota Pekanbaru. Jurnal Ilmiah Rekayasa Dan Manajemen Sistem Informasi, 6(1), 43. https://doi.org/10.24014/rmsi.v6i1.8768
Doubig, A., & Makassar, D. I. (2020). 2** 1,2. 2(2).
Hidayat, A., Lesmana, S., & Latifah, Z. (2022). Peran Umkm (Usaha, Mikro, Kecil, Menengah) Dalam Pembangunan Ekonomi Nasional. Jurnal Inovasi Penelitian, 3(6), 6707–6714.
Putra, A. H. (2018). Peran Umkm Dalam Pembangunan Dan Kesejahteraan Masyarakat Kabupaten Blora. Jurnal Analisa Sosiologi, 5(2). https://doi.org/10.20961/jas.v5i2.18162
Rokhayati, I. (2015). Pengukuran Kinerja pada Usaha Mikro Kecil dan Menengah (UMKM): Suatu Telaah Pustaka. Monex, 4(2), 94–100. http://ejournal.poltektegal.ac.id/index.php/monex/article/view/273/267
Samsurijal Hasan, Elpisah Elpisah, Joko Sabtohadi, Zarkasi Zarkasi, F. F. (2022). STUDI KELAYAKAN BISNIS. Widina. https://books.google.co.id/books?id=GIKCEAAAQBAJ&lpg=PR1&ots=kd5F77YWEe&dq=artikel tentang studi kelayakan bisnis&lr&hl=id&pg=PR1#v=onepage&q=artikel tentang studi kelayakan bisnis&f=false
Yanuar, D. (2016). Dony Yanuar Analisis Kelayakan Bisnis Analisis Kelayakan Bisnis Ditinjau dari Aspek Pasar , Aspek Pemasaran dan Aspek Keuangan pada UMKM Makanan Khas Bangka di Kota Pangkalpinang Dony Yanuar Analisis Kelayakan Bisnis. II(1), 41–51.
